Advocacy Impact By the Numbers
Last Updated: August 13 2024
Campaigns
Nakba Then, Nakba Now
This year, we launched an educational Nakba campaign through a series of informative social media graphics and resources, aimeing to mobilise support for advocacy efforts and promote solidarity with the Palestinian cause.
Ongoing Social Campaigns
We have an ongoing commitment to raising awareness on the plight of Gazans across all of our channels. Our social media campaigns are designed to educate, engage, and mobilise our global audience. These efforts are backed by data-driven strategies to maximise impact and reach, effectively turning awareness into action.
- 500,000+ views
- 60,000+ engagements
- 26,000+ shares
Month of Advocacy
October 2025
We launched a powerful Month of Activism campaign—producing impactful videos, hosting a community events, and amplifying Palestinian voices to honour the victims, raise awareness, and call for meaningful change.
Discussion Panel
We were honoured to present a panel featuring Sister Basmah Kahil, Sister Ramia Abdo, and Sister Anisa Khan—three remarkable voices who guided us through a deep and inspiring discussion on 365 Days of Resilience, Resistance, and Revolution.
76th Anniversary of the Nakba
On the solemn 76th anniversary of the Nakba, we reaffirmed our commitment. Our team educated the community via thought-provoking posts on social media, actively participated in a commemorative rally held in Sydney and generated media to amplify the community’s message.
- 25,000+ views
- 1,000 likes+
- 1,000+ shares
Amplifying the Community's Voice
Recognising the pivotal role that local media plays in shaping perceptions and influencing change, we have invested in supporting community-run social media platforms. By employing dedicated resources, we aim to elevate the voices that resonate most closely with the issues at hand.
- 400k+ accounts reached
- 780k+ hours viewed
- 70k engagements
Global Media Impact
Full-page advertisements in the New York Times and the San Francisco Chronicle, alongside digital campaigns, dramatically increased awareness.
10.36M
People Reached
226K
People Reached
24M
People Reached
7.9M
People Reached
2.9M
People Reached
4.7M
People Reached
20.7M
People Reached
Local Media Impact
We kept Gaza in the spotlight during Ramadan, forsaking multiple fundraising opportunities to raise awareness instead. This included signage and other physical marketing distributed in densely populated Sydney suburbs.
A message from holocaust survivor to Joe Biden
We supported the development and promotion of videos featuring Holocaust survivors and their dependents calling for a ceasefire and an end to the genocide, which reached over 2 million people, underscoring the human impact of the crisis.
- 5,000+ non-followers
- 26,000+ shares
- 2,000,000+ views
Political Advocacy & Change
Sorrow & fury:
A letter from American rabbis to President Biden
We amplified the voices of Jewish clergy with a poignant and impactful letter to President Biden addressing a moral crisis.
Joint Statement: Let Gaza Live
We signed a joint statement with other Australian organisations to call on the Australian Government to publicly commit to joining a diplomatic humanitarian convoy to accompany aid trucks into Gaza via the Rafah Crossing and Let Gaza Live.
Urgent Call for Australia Intervention in Gaza
Our efforts to raise awareness included releasing a critical statement for an urgent call for Australian intervention in Gaza
- 45k + engagements
- 1,100+ shares
- 1.7M+ people reached
Events
Gather for Gaza
Sisters Ramadan Iftar
We hosted an event at The Smokehouse in South Granville for an unforgettable iftar—where we broke our fast together, heard a compelling presentation from Dr. Bushra Othman, and raised vital funds for Gaza through a silent auction and special activities.
Local Events
We’ve advocated for Palestine at this year’s Multicultural Eid Festival, the annual Australia Bangladesh Business Council Iftar and the Artists for Palestine fundraising exhibition
An Unforgettable Evening
Screening of 'The Last Sky'
We recently hosted the screening of ‘The Last Sky,’ an evening that resonated deeply with all who attended.
The event was truly unforgettable, thanks to the impactful direction of Nicholas Hanna, which brought this powerful film to life.
We were also privileged to have Ramia Abdo Sultan and Amal Naser as our esteemed panellists. Their insights and reflections during the discussion added immense depth to the evening.
Solidarity with Student Encampments
We have actively supported student encampments dedicated to raising awareness and driving change for Gaza. Our support includes material support, volunteer efforts, and crucial assistance with media to amplify their voices and impact. Through these actions, we not only bolster the students’ initiatives but also ensure that their message resonates widely, gaining attention and support from the global community.
- 1,000+ comments
- 30,000+ engagements
- 580,000+ views
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